I am a multi-disciplinary designer from Hyderabad, India. All my work is user-centric and focused on communicating things clearly. I strongly believe good design should always be functional and experiences should always be intuitive. I designed products for various industries; few of them are Sass, Banking, Financal services, Ecommerce, Healthcare, Edutech and Enterprise softwares.

’’Less is more’’

My design process involves discovery sessions, where i follow the ’T’ model to know about a particular industry or product. I try to understand as broad and as deep as its necessary. I keep all my design simple, easy to use and minimal. This helps the user to stay focused as there is no cognitive load. With this approach, showing only necessary data to user make decision making faster.