Omni-Channel automated marketing solution
We started the project talking to the stakeholders understanding the product, their business goals, challenges and vision. Then we spoke with the support team to know their customers, usage, complaints about product. This provided us valuable insights.
We conducted workshop with core team members during which we understood use needs, ideated, debated. We spoke with real users at various designations to understand their pain ponts and understood their requirements.
We created personas based on the data we gathered during our user, client interviews. We identified their personality, behavious, motivation and user goals.
We decluttered the entire product and started with a easier navigation, providing contextual information, intuitive and a simpler user flow.
The wireframes have been iterated and clearly designed to show data to the user without putting a lot of cognitive load.
The stakeholders wanted to have a simple, minimal yet colorful interface for the product. After going through multiple explorations for the layout, ideas, features and redesigning we have finalized the designs.
The campaign creation process was simplified by breaking the process into three simple parts.
This journey builder is used to setup custom campaigns. We have introduced multiple features as version history, quick action blocks, and many more
We created Canvas zoom options addressing the problem of navigating across large campaigns. We have also introduced keyboard shortcuts for power users.